Tokio Marine HCC offers insurance for (almost) everything - from airplanes, to special events, to high-risk travel. The redesigned TMHCC.com is a partner to brokers, helping them find the products they need faster and explain complex coverage to their customers.
A new approach to navigation simplifies an enormous list of product offerings. Robust taxonomy categorizes information for users and makes a complex content management initiative, well, manageable.
Meticulously designed content templates are flexible enough to accommodate hundreds of products and dozens of content creators - but structured enough to feel consistent and on-brand.
Audited and assessed the existing content landscape, created a framework for content migration and creation, and developed a content map to guide UX and visual design processes
Created a detailed messaging approach that sought to unify tone and style for dozens of business groups over hundreds of products
Provided an overall framework and guidelines for classifying product information, thought leadership articles, downloadable resources, and more.