Hi, I’m Kate Billerbeck
I work on websites and do digital marketing. Whether you’re just starting your web marketing journey, need your site redesigned, or just want to tweak your digital strategy, I’m here to help. Let’s build something together.
Core Skills
I’ve done almost any type of digital marketing you can imagine, but I specialize in websites. My approach is focused on a core set of skills that I can scale to fit your goals, and we can build adjacent services, like brand exploration, graphic design, email and social media marketing into your project plan as needed.
Web Strategy
Go from idea to implementation with a structured plan for success, tailored to your goals.
Copywriting
Tell your users the right story at the right time, from blogs, to emails, to web copy and beyond.
UX Design
Delight your customers with mobile-optimized web experiences that make it easy to find what they need.
CMS Website Builds
I build on many popular web platforms, so you can easily manage your site - no coding knowledge required.
Featured Projects
LEARN WITH CISCO on Cisco.com
Key services provided: brand messaging, website wireframes, user journey maps, content strategy, CMS migration strategy
Duo security web navigation redesign
Key services provided: Design thinking workshop, information architecture, user experience strategy, user research, prototyping, content strategy, copywriting, content modeling
Gastro Digital Health
Key services provided: brand identity, website wireframes, graphic design, Squarespace site build, membership site content management, email marketing
Cisco Learning Network Redesign
Key services provided: content strategy, website wireframes, information architecture, prototyping, user journey maps, Figma design system creation, user testing
I can also help you with
Graphic Design
Brand identity
USER RESEARCH AND TESTING
Content Management
EMAIL MARKETING
Blogging and content marketing
Tools I use
Content Management systems
Webflow
Squarespace
Wix
Framer
Wordpress
Workflow tools
NotebookLM
Notion
CopyAI
Google Gemini
Chat GPT
Design Tools
Figma
Sketch
Adobe Photoshop
Adobe Illustrator
Camtasia
Miro
Development tools
Airtable
Zapier
Visual Studio Code