Duo Security Product Content

“Cybersecurity is so simple and easy to understand!” …said no one, ever, until Duo came along. Duo’s website is critical in delivering the company’s streamlined approach and approachable brand, and the site’s content follows suit. Our product content follows a logical, repeatable structure, and utilizes multiple mediums — such as video, imagery, customer quotes, and more — creating a user experience that’s simultaneously streamlined and personal.

Cybersecurity is filled with buzzwords that trickle from industry influencers down to our customers. As experts, it’s our job to make these concepts to clear to users. Duo’s product content employs creative ways of visually explaining ideas like zero trust to a learning audience.

Duo’s product content provides users with important in-content next steps. On each page, large, clear calls-to-action are paired with important related content that’s supported by visual cues, to help users easily take the next step in their buying journey.

Duo’s product content anticipates next steps for users researching cybersecurity. Our research shows that customers want more than one proof-point before they jump into a major financial decision, so in addition to advertising Duo’s free trial, the site directs users to related compelling content based on where they are in their research journey.

A thoughtful, repeatable content strategy utilizes global components within Duo’s content management system. Structured templates ensure any content manager can easily create and update content quickly, without building an entire page from scratch.

Clear information architecture and content hierarchy guide the content creation process from beginning to end. With clear goals, writers, designers and web developers are on the same page from the start, making teamwork easy and ensuring high-caliber output.